Apple released a new utility today called Apple Configurator. The utility is designed to assist IT folk with mass deployment of iPods, iPhones, and iPads. From what I can tell you can more easily update iOS devices to the latest iOS, configure Device Name, install free and paid for apps (requires a VPP code), configuration profiles, and documents.
What I hope to find out is how the VPP codes work, since you need an Apple ID to redeem them (maybe they embed the code in the app?), and what assigning a user or group does to the device.
Hopefully I can get some time next week when I have my test device near me to mess around with this new app. For now, head to the Mac App Store and search for “Apple Configurator”.